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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Certification

Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.

Certification

Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

UK ASC Product of the Year Competition – Vote Now!

Fancy winning one of three Le Creuset Cast Iron Grill Pans?

This summer, the ASC needs your help to choose the UKs favourite ASC labelled product for 2025.

To be in with a chance of winning a Le Creuset Grill Pan, all you need to do is vote. All nominated products are available in stores across the UK – give them a try and vote for the one you think deserves the spotlight!

How to vote:

  1. Scroll down and click on your favourite ASC labelled seafood product
  2. Enter your name and email address
  3. Click submit!

UK entries only. Deadline: 4pm on Friday 29th August 2025.

The Aquaculture Stewardship Council (ASC) is the leading certification for responsibly and ethically farmed seafood globally and here in the UK. When you choose ASC labelled seafood, you can be sure that the product you buy is having a positive effect on farm, people and planet.

Whether you fancy some king prawns for a summer BBQ, sea bass for a quick and affordable weeknight meal, or smoked salmon for your weekend brunch, look for the ASC label when you shop.

Terms & Conditions
  1. All entrants must be 18 or over.
  2. Prizes can only be delivered to a UK mainland postcode.
  3. Three winners will be selected randomly and contacted using the email address submitted.
  4. This giveaway runs until 4pm (GMT) on Friday 29th August 2025.

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