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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

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Certification

Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.

Certification

Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

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May 24, 2018

The ASC raises awareness about responsible seafood at SIAL 2018

On 16th May ASC hosted a cooking demonstration at SIAL 2018 in Shangai, China. SIAL is Asia’s largest food innovation exhibition and this year ASC attended for the first time to introduce the programme to more than 100,000 attendees from 67 countries. ASC introduced themselves to the attendees with an information session and cooking demonstration […]

May 17, 2018

GSI members have reduced medicine use, incorporated more sustainable feed

Transparency: GSI publishes Sustainability data The Global Salmon Initiative (GSI) has published online in April its 5th set of (2017) sustainability data, presented per company and per region, which covers 14 key sustainability indicators. The pre-competitive and CEO-led GSI currently comprises 17 salmon farming companies – representing ~55% of the global salmon production industry – […]

April 19, 2018

Bamboo Sushi becomes first restaurant in USA to feature ASC logo

Patrons of Bamboo Sushi in Oregon will be the very first to in America to order from a menu featuring the ASC logo. This mark can only be found on seafood that is responsibly produced according to the highest environmental and social standard for farmed seafood in the world. The national debut of our logo […]

October 5, 2017

Five Things We Saw at an ASC Certified Salmon Farm in Norway

Consumers all over the world love salmon. Some  of it comes from salmon farms along the coastlines of Norway. You might have seen some documentaries on the salmon industry – including some that criticise how farmed salmon is produced. That is why we invited a handful of journalists from various European countries to come visit […]

August 12, 2016

Why Rio 2016’s Embrace of Certified Seafood is Important

There is nothing quite like the excitement of the Summer Olympic and Paralympic Games. Every four years, we join in a global celebration and get swept up in the joy of human excellence and the spirit of peace and hope that led Baron Pierre de Coubertin to establish the modern Olympics in Athens, Greece in […]

June 30, 2016

CELEBRATING THE FIRST ASC CERTIFIED FISHERY IN JAPAN: Some Personal Reflections by John White, Director for Development, ASC

Photo: WWF Japan I may never have met Kiyohiro Gotoh if he had not decided to have his hair cut on the afternoon of 11th March 2011.  At 2.46pm on that Friday afternoon an earthquake started. The lights went out at the barbers shop. Clearly, he told me, he knew that this was a big […]

May 30, 2016

For the Future of the Ocean

From the time we are very young, no matter where in the world we may live, we are told of the importance of the ocean. As we grow up we begin to understand why. The ocean is the very heart of our planet. It is home to countless species, it plays a major role in […]

May 9, 2016

A Day in the Life of: Standards and Certification Coordinator, Haruko Horii

My life’s journey brought me to the Netherlands six years ago. Having attained a social science degree from Hosei University in Japan, and after learning Portuguese at Macau University in China and Coimbra University in Portugal, I wanted a new academic challenge in a different country. So I enrolled in the International Development Studies master […]

April 21, 2016

In Celebration of Earth Day 2016

On April 22 each year, the world celebrates Earth Day. The annual event is a time to think critically about the ways our choices— both individually and collectively— affect the natural environment, and to take action to preserve it. Earth Day is special for its ability to spur world-wide conversations about the impact of human […]

April 6, 2016

A Day in the Life of: Communications Intern Raili Laansalu

My co-students and I always joke about who brings the most coffee and does the most scanning at their internship. Well, even though coffee (drinking) and scanning take up some time at my internship,  it is not all I do at the ASC. As part of my Media and Entertainment Management studies I am required […]

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